How To Use HootSuite For Your Real Estate Marketing Efforts

If you have been keeping up with even a portion of current real estate marketing news and trends, you already know that social media is one of the most important aspects to building an online presence for your business. In fact, over the next few years, it is anticipated that platforms like Facebook, Twitter and Google+ will begin to have a major impact on the search engine results as well.

However, like any busy real estate professional, it is difficult to find the time to maintain a successful online marketing campaign as well as focus on your business. Yet, this must still be made a priority, as the future of real estate marketing continues to become more and more reliant on web based platforms. Therefore, it pays to automate or delegate tasks whenever necessary.

Introducing HootSuite for Real Estate Professionals

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What Should We Expect From Real Estate, In The Near Future?

How might this pandemic, affect the real estate market, in the period, following the reopening of our economy? Will sellers, expect less, and change their expectations, in terms of price, etc? How many potential buyers, may no longer feel comfortable, in terms of their personal comfort zone, making a major economic purchase, after this extended period of consumer fears, income disruptions, etc? Will potential, qualified, buyers, feel comfortable, going to Open Houses, in the near – term? What other strategies, and approaches, might be necessary? Will banks, lending institutions, and the Federal government, aggressively support, helping the real estate industries, etc? How will commercial properties, and their desirability, be impacted, etc? With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss these factors, etc?

1. Sellers, and buyers, expectations, comfort zone, flexibility, etc: How many homeowners might decide to down – size, in order to have more immediate monies, available, for emergencies? Will their priorities, etc, change? Will buyers feel comfortable, making such large economic commitments, after the recent, prolonged period? How many homeowners, might feel, they need to sell, because of their changing financial circumstances? How will people’s personal comfort zones, become essential factors? Will buyers, lower their standards, and/ or, expectations/ demands, and will they lower their purchase price range? How will supply, and demand, change things?

2. Marketing/ sales strategies: Will virtual showings, become the norm, at least, in the nearer – term? Will real estate agents change their marketing, and sales strategies, to address the new concerns? Will we witness fewer Open Houses, because of concerns, in terms of Social DIstancing, etc?

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Real Estate Marketing: Tips and Trends for 2012

Experts in “how-to” marketing real estate predict that the American housing market will finally emerge from its slump in 2012. However, if you’re using an outdated marketing approach, the real estate revival could leave you in the dust. Read on to discover our list of the most effective property marketing techniques for 2012. To take full advantage of the approaching housing upswing, make sure you have these methods in place.

How To: Marketing Real Estate in 2012

1. Provide quality property content. Content-based property marketing assumes that consumers are more likely to buy from a brand that they already know and respect. By writing useful blogs and articles, you can win new customers. The key is to produce helpful (not salesy) work. As an example, a certain property site might provide a basic description of each neighborhood in a town. According to Harris Interactive, 80 percent of home sales begin with online searches. If your online fount of real estate knowledge turns up on a web search, and a potential buyer visits your site for research purposes, that buyer will have a favorable opinion of you going forward. He or she might even return to browse other articles as well as your list of available properties.

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